on 23 March 1976 as Sonja Kolmanitsch, daughter of Günther Friedrich Pendl and Veronika Viktoria Kolmanitsch.
From 1982 to 1986 primary school in beautiful Styria.
From 1986 to 1992 drill and iron discipline at BRG Mürzzuschlag.
From 1992 to 1996: 4 years at the higher graphic teaching and research institute. Graduated with excellent results.
First job: Radda & Dressler publishing house. Graphic design, retouching, production, illustration.
From 2001 to 2004 in one of Viennas best agencies. Clients: Österreich Werbung, p2, Ottakringer, Null Komma Josef.
2004 Change to DDF(G). customers: Bipa, ATV, and again Ottakringer. Voluntary departure after 579 days.
Good call. The workplace in your own apartment will change to your own office in October 2011. Even better.
Temporary help, representation and project take-over, across the Viennese agency landscape.
What I like to do most. Building up new brands, companies and products and supporting them, some of them for many years.
And with it also the change of name. Poet is my name now. Yes, like the poet. Seriously.
The result of the marriage. Life hasn't gotten any easier, but you appreciate every minute you get to work.